Home Instead Senior Care Honored with Presidential Export Award

May 20, 2008

Home Instead Senior Care Honored with Presidential Export Award

Exports are a Critical Engine of Growth for the U.S. Economy

Washington — Today Commerce Secretary Carlos M. Gutierrez joined President Bush at the White House to present Home Instead Senior Care of Omaha, NE, with the Presidential –˜E’ Award for excellence in exporting.

“Home Instead Senior Care is helping to keep America competitive in the global marketplace. I commend them for contributing to last year’s record in goods and services. Thanks to Home Instead Senior Care and the thousands of others that compete in the global market, U.S. exports last year rose 12.6 percent over the previous year to more than $1.6 trillion making an important contribution to U.S. economic growth,” said Gutierrez.

The –˜E’ Award is the highest honor the federal government can give to American people, firms or organizations that have made significant contributions to the increase of American exports. The Presidential E-Award was created by President John F. Kennedy, by executive order in 1961.

“Our business simply provides basic companionship and home helper services, which allow seniors everywhere to live safely and comfortably in their homes for as long as possible. With the world’s senior population projected to double in the next 15 years, we believe there is an unlimited market for our services,” said Paul Hogan, Home Instead Senior Care® Co-Founder and CEO.

Home Instead Senior Care is the world’s largest provider of non-medical home care and companionship services for seniors, with more than 800 independently owned and operated franchises worldwide. Non-medical services provided by the company’s CAREGiversSM include companionship, meal preparation, light housekeeping, medication reminders, and escort for errands, shopping and personal care. For more information please visit www.homeinstead.com.

Having successfully developed and implemented its franchise model for in-home non-medical care in the U.S., Home Instead Senior Care deployed this business concept internationally using a master franchisee model first in Japan in 2000. This international development was followed by Canada in 2001, then Portugal, Australia, Ireland, the United Kingdom, New Zealand, Spain, Taiwan, Switzerland and Germany. Together these countries have developed a rapidly growing network of international franchise businesses, which now number 236 units delivering non-medical senior-care services following the Home Instead Senior Care model.

The concept of private pay non-medical home care is changing the way seniors are cared for around the world, Hogan explained. “Our model provides a viable and highly desirable solution to a problem that is testing the ability of governments worldwide to care for their aging seniors. We’re also offering an effective option to the high-stress environment associated with family caregiving,” he said.

This global demand for aging services is generating unprecedented growth, which is expected to eclipse North American revenues within the next five years. The company’s international revenues have doubled each year since 2004 and are projected to double again from 2007 to 2008 when they are expected to reach $68 million blood pressure medicine lisinopril. “What’s more, the continuing success of Home Instead Senior Care worldwide is causing entrepreneurs from other international markets to investigate our company,” Hogan noted.

“Until the successful adaptation of the franchising model to in-home non-medical care by Home Instead Senior Care, it had generally been assumed by the health care community that the franchising model was designed for fast food and retail sectors,” said Yoshino Nakajima, Home Instead Senior Care’s Vice President of Global Business Group.

“The success of Paul Hogan and the Home Instead Senior Care franchise system broke this paradigm and demonstrated beyond question that franchising did fit the highly personal and sensitive area of in-home care. In so doing, it may have opened one of the last untapped market sectors for franchising,” Nakajima said.

With offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce’s International Trade Administration uses its global network and international resources to connect U.S. companies with international buyers worldwide. For more information on the U.S. Commercial Service, please visit www.export.gov.


Category: Uncategorized | Tags: , , , , , , , , , , , ,

Leave a Reply

  • Order your copy of Stages of Senior Care today

    Find In-Home Senior Care Near You

    Home Instead Senior Care franchises are conveniently located in more than 800 cities around the world.