About Home Instead Senior Care

Since its founding in 1994, Home Instead Senior Care has consistently been recognized as one the world’s strongest franchise businesses. Today, with nearly 1,000 independently owned and operated franchises throughout the United States and 15 additional countries on four continents, Home Instead Senior Care is a global leader in providing homecare for seniors.

In 17 years, Home Instead Senior Care has developed an amazing record of caring, service to seniors and business achievements including:

In 2010 Home Instead Senior Care generated more than $750 million in client level revenue. Additionally, it is anticipated that the domestic unit base will continue to grow by 10 percent and international development will continue as master franchise rights are awarded in multiple developed countries sustaining annual international revenue growth in excess of 30 percent.


The following achievements have marked the history and spurred the extraordinary growth of Home Instead Senior Care:













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Network Growth

Worldwide Growth of the Home Instead Franchise Network

Year Total # of Franchises Countries & Territories Added
1994 1 USA
1995 6  
1996 42  
1997 99  
1998 150  
1999 201  
2000 264 Japan
2001 310 Canada
2002 399  
2003 479 Portugal
2004 550 Australia
2005 619 Ireland, New Zealand, United Kingdom
2006 732 Taiwan
2007 765 Switzerland
2008 810 Germany, South Korea, Finland, Austria
2009 872 Puerto Rico
2010 905 Italy

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Professional Accomplishments Within Industry

The successes of Home Instead Senior Care have contributed to the following advancements for franchising:

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Other Awards & Recognition

In 2011, Home Instead Senior Care rated #1 in franchisee satisfaction in the senior care industry and #1 overall.
Home Instead Senior Care rated #1 in franchisee satisfaction in the senior care industry and #2 overall.
2007, 2008, 2009, 2010

The Wall Street Journal
Highest Performing Franchise
February 2008

The Wall Street Journal
Top 25 “High Performing Franchises”
March 2006

Franchise Times
Top 200 Franchise Systems
October 2005

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History of Community Involvement

As co-founders of Home Instead Senior Care Lori and Paul Hogan deeply believe that with leadership and success comes significant responsibilities on both a personal and corporate level. This personal commitment led to the following extensive involvement:

National Involvement

Entrepreneurial Involvement

Academic Involvement

Charitable/Foundation Involvement

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Contributions Transcend Commercial Benefit

Changing the Face of Aging℠
In 2008, Lori and Paul Hogan became the anchor donors for the creation of the Home Instead Center for Successful Aging.

This academic/business partnership involving the University of Nebraska Medical Center and Home Instead Senior Care will see the two organizations work together to address the problems aging and find solutions which truly help seniors age more successfully. It is truly a unique partnership with the potential to touch the lives of thousands — even millions — of seniors around the world.”

Caring for Seniors for Around the World
With the size of world’s senior population projected to double in the next 15 years,
Home Instead Senior Care identified and responded to an emerging worldwide societal need to provide affordable care for this rapidly aging population. The concept of private pay non-medical home care is changing the way seniors are cared for around the world.

Specifically, it:

The advent of Home Instead Senior Care has changed the way seniors are cared for both in the U.S. and countries around the world as this proven franchise business model is applied to serving the world’s growing senior population.

Serving Seniors & Those Caring for Them Through Targeted Charitable Giving
The Home Instead Senior Care Foundation. In 2003 The Home Instead Senior Care Foundation was established to serve the needs of organizations serving seniors. This Foundation, funded by Home Instead Senior Care and its franchise owners through the sales of marketing materials, provides financial support for activities and programs which improve the quality of life for seniors. These include research and development, education, scholarships, and/or advocacy for the health and well being of the elderly.

Since its founding The Home Instead Senior Care Foundation has awarded grants totaling more than $900,000, reflecting favorably in the media on the role franchise businesses, both national and local offices, play in impacting seniors.

Home Instead Senior Care Disaster Relief Foundation. As a response to the devastating natural disasters occurring in 2005, the Home Instead Senior Care Disaster Relief Foundation was established. This Foundation, funded by franchise owners, employees and other interested parties, has awarded grants totaling $100,000 to Home Instead Senior Care franchise owners.

Creation of the Disaster Relief Foundation stimulated and provided an outlet for the philanthropic needs of a franchise organization which cares deeply about its members worldwide drawing the attention of such national newspapers as USA Today. It remains active and in place in the event of other future disasters.

Be a Santa to a Senior®
Since 2004 when Home Instead Senior Care established its “Be a Santa to a Senior” community service program, this program — through participating local Home Instead Senior Care offices — has delivered more than 1 million holiday gifts to lonely and needy seniors.

This program reached beyond Home Instead Senior Care to involve more than 6,000 volunteers and included the active support of other non-profit and for-profit organizations which recognize that the Holidays can be a lonely and desperate for seniors.

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Other Involvement & Activity

Creating A Voice for Private Duty Franchises & Businesses
As the relatively new private duty in-home care industry developed, it became clear that there was an emerging need to establish an organization which could represent the interests of those providing in-home services. In 2002, Paul Hogan stepped forward to play a pivotal role in the creation of the National Private Duty Association (NPDA). This organization with 700 members now acts as a voice for the private duty home care industry on legislative, regulatory and public policy issues. In so doing, NPDA serves eight franchise organizations, hundreds of franchisees and many more independent private duty businesses.

Creating a Market Sector; Breaking a Paradigm
Until the successful adaptation of the franchising model to in-home non-medical care by Home Instead Senior Care, it had generally been assumed by the health care community — medical doctors, hospitals and related service providers — that the franchising model was designed for fast food and retail sectors. The success of Paul Hogan and the Home Instead Senior Care franchise system broke this paradigm and demonstrated beyond question that franchising did fit the highly personal and sensitive area of in-home care. In so doing, it may have opened one of the last untapped market sectors for franchising. One result is nearly 20 franchise businesses (with 2,100 franchise units worldwide) now offering in-home care for seniors.

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Learn more about Paul Hogan
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